The Taco Truck
Role: Illustration, branding, photography, spray painting
with Maria Johnston
The Taco Truck is a born-and-bred Texan’s response to Ireland’s growing taste for authentic Mexican cuisine. It aims to raise the standard of authenticity to levels yet seen here in Ireland while at the same time adding a bit of true Texas flair. The task was to create a mural for the whole truck with inspiration coming from Mexican culture.
The two sides of the truck, the front and back were painted over the course of two weeks. Other aspects of the brief was to create their menu, logo and work uniforms. The final logo was fun, playful and colourful, we wanted it to be really inviting with the use of a bold orange so it stands out.