jookawear
CLIENT
Jookawear
YEAR
2018
RANGE OF WORK
Clothing
Brand Identity
Illustration
DESCRIPTION
Jookawear is a life brand created and based in Dublin. Their aim is to create pieces that convey mentally stimulating messages that encourage conversation and thought. They believe is it important to think more and ask questions so people make the best decisions that will give us the best sense of satisfaction, fulfilment and happiness.
The project included logo design, business cards, labels and t-shirt designs under the theme of love and inner city grunge. The target audience was city kids that like to wear statement pieces so each of the graphics were graphic and bold.
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